SoundCloud is essentially a social sharing platform for high quality audio. One high-concept pitch that has seemed to stick is that "SoundCloud is like YouTube for audio." Recording and uploading sounds to SoundCloud lets people easily share them privately with their friends or publicly to blogs, sites and social networks. It takes just a click to share sounds to Twitter, Tumblr, Facebook and Foursquare. SoundCloud can be accessed anywhere using their user-friendly iPhone and Android apps, as well as hundreds of creation and sharing apps built on the SoundCloud platform.
Upload Most Recent Album for Streaming and Comment
Allow your fans the opportunity to listen to your music on your terms. SoundCloud is a social and secure platform for releasing, or pre-releasing music. SoundCloud's flexible players and custom applications make for a great way to reward fans with exclusive streams of new and upcoming releases, as well as free or paid downloads from the marketplace of your choice.
Attach Buy Links to Tracks when All Available
As soon as your music becomes available for sale or pre-sale, buy links should be attached to the tracks on SoundCloud. Some artists in the Electronic Dance Music community boost their sales by offering up 1:30 previews for streaming on SoundCloud with a full-track buy link attached to the preview. SoundCloud is an ideal place to preview new tracks because of the versatility of the player.
Create a Group to Collaborate with Fans
Group interactions are a great way to collaborate with fans and promote new music. Think of a creative campaign that takes advantage of this feature and promote it on your website and other social networks.
Post All Relevant Contact Info
Keep your contact info up to date on SoundCloud, you to not want to miss out on opportunities to book shows and gain exposure due to out of date contacts.
Share Tracks to Social Networks
The SoundCloud player is one of the most versitile media players available. SoundCloud tracks can be played inside of a Facebook news feed when the link to a song is posted, the the SoundCloud team is conatantly adding new features and functionality to their already polished product.
Research the New Features Quarterly
As referenced in the rule above, the SoundCloud team is constantly hard at work creating new features and perfecting new feaures to compliment their existing product offering. Take responsibility for staying up to date with your promotional platforms by occasionaly checking in with the SoundCloud blog, and following @SoundCloud on twitter.