Pinterest in an emerging social tool that helps users discover and curate beautiful rich-media collections called boards. Pinterest is a virtual bulletin board for users to save, organize, and share their interests in a number of categories all with a clean, easy to navigate layout. Pinterest has become an indispensable tool for: event planning, home decorating, menu planning, crafting, and many more artistic pursuits. According to Shareaholic, Pinterest is currently driving more traffic to external websites than YouTube, Linkedin, Reddit, Google Plus and MySpace combined (as of January 2012). 2011 was a year of incredible growth for Pinterest with its user-base growing to 104 Million visits per month. As of January 2012, Pinterest has become the third-most popular social networking site after Twitter and Facebook. Pinterest is also populated by a 60% female user-base globally; Although some sources report daily active female users to be 80-90%. Your brand can benefit from using Pinterest, particularly if your industry necessitates photo and/or film assets for marketing. Develop a plan for breaking into the Pinterest community and set goals for your brand before registering. Get started on Pinterest slowly and conversationally. Build your brand on Pinterest using photo assets from other sites or even competitor brands. Create unique pin boards that curate and display your brand’s expertise, products, vision, and voice.
Pinterest allows you the unique opportunity to curate engaging and beautiful social content at twitter-like speeds. As opposed to a blog, or a Facebook post, Pins are rich media-centric, not requiring in-depth research or descriptions.
Link Pins to Content Source
Use the “Pin it” button/bookmarklet to pin new content straight from your internet browser: automatically linking your pin to the source material, while keeping your browsing session uninterrupted. Users want to know where they can further interact with engaging content and not linking your pins properly can create negative user interactions.
Curation is Creation
Put your energy into curating existing visual media from your web properties and users on Pinterest. Pin or Repin as often as you would like to, and make sure the content you are curating is in line with your brand goals and values.
Segment Your Audiences with Pin Boards
Pins act as a point of entry for your boards. Boards are sub-categories of interest so use them appropriately. Come up with fun, punchy, descriptive titles and exceed users' expectations with great content.
Curate Storied Content
Don't release your content in a vacuum, pin content to boards and interrelate your posts as much as possible. Build a story on your pin boards using fascinating, and engaging content.
Define Your Goals
Make sure that you go into Pinterest with a precise goal or set of goals in mind. All of your activity on Pinterest should be consistent with those goals, especially when multiple team members are curating content.
Connect With Your Followers
Understand what type of "pins" and "boards" your audience likes to engage with. Maintain a relationship with your audience by adding insight when replying.
Create Place Pins Where Necessary
Place Pins are a new feature of Pinterest that allows brands to truly connect and engage with their followers by providing exploratory boards that can pertain to travel, food, unique boutiques, venues, you name it.
Use the mobile app!
Pinning is made even easier through the mobile app, particularly repinning. Have it ready to go so you can engage with your audience even more.