​Social media is quickly becoming a marketing activity that every entrepreneurial business needs to engage in to succeed. The development of tools to help businesses optimize and track their social media results, such as apps by TruConversion, simplify the process for inexperienced users....

​Social media is a vital tool for businesses, brands, and influencers who want to share their visions and dreams with the world. Following these simple guidelines will take you and your brand to new heights and allow you to establish a successful digital presence.

Here is an outline of how to...

​Mobile, video, and programmatic. These are all top of mind for brands. But where does content development fit in? Kim Larson, global director of Google BrandLab, shares how her team helps marketers improve and streamline their YouTube marketing strategies and feed the proverbial content monster....

​Retargeting campaigns are becoming a popular marketing tactic used by many companies in attempt to target specific audiences. The practice of presenting users with specific advertisements based on exhibited prior interest on a website is what retargeting is all about. In order to maximize...

​Facebook’s Graph Search is pretty powerful. When it first came onto the social media scene about a year go, we were all a bit creeped out (to say the least) about this new enhanced feature. It has the ability to get down to minute details about Facebook users. You are able to set privacy...

Earlier this year on April 9th, Facebook announced it would be moving its messages completely out of the app and into the standalone messenger app, thus forcing users to download the app in order to send and receive messages. 

Over this past weekend, the changes began to ramp up speed...

​In January of this year Beats Electronics launched Beats Music, an online music streaming service designed to curate music for listeners through a variety of sources including algorithm, professional and user input. As of March 4, 2014, Beats Music has announced its acquisition of Topspin Media....

Remember the hype of having a high Klout score? Though the buzz died down, Klout never gave up on its users.  It has recently come out with a new update that seems to be receiving very positive feedback. Klout’s new improvement allows users more opportunities to share content. It now has...

Finding the optimal time to post to social media sites to reach the largest audience depends primarily on the demographic you are trying to reach. That being said, there are general trends among platforms, as certain sites generally attract certain types of audiences. Below is a breakdown of some...

​With social media websites consistently gathering information on your personal interests, to beat out the competition for your attention, many sites are creating updates to better suit your preferences.  Pinterest has gone all out with their improvements and have been making numerous updates to...